Okay, I’m not talking about RUSSELL Brand, but your PERSONAL Brand.
by Mark Gilman
The economic landscape is littered with highly talented people who can’t find a job. Can’t even sniff one. Many of these people are more qualified, more team oriented and more experienced than many of the people who are enjoying new employment. So what’s keeping these people on the bench? And how about those who have “grabbed” whatever was available and found themselves, in spite of their abilities and education, working in a dead end nowhere job far below their potential?
For many it’s an inability to market themselves. Let me share a few real scenarios of people I’ve come across in the past couple of years and some quick tips to set a new course. Continue Reading
The stakes have never been higher for the non-profit community. Dwindling resources, companies which no longer see community investment as a priority (nor do their shareholders) and a few gallant non-profits trying to fulfill the needs of people still suffering from the aftermath of the one of the worst recessions this country has ever seen. With that daunting task awaiting them each morning, why do we still treat non-profit leadership like a part-time missionary? Continue Reading
Anderson Economic Group in East Lansing decided to put numbers behind a belief that in spite of the negative publicity garnered by the city of Detroit over the past decade, the live and recorded music industry is still thriving in the “D” and brings with it some lucrative numbers and jobs – to the “tune” of $170m.
Decus’ PR team made sure the study resonated across the country with pickups by Billboard, Digital Music News and Our State Music, as well as locally with many targeted placements for the positive Detroit story, with radio and print interviews featuring AEG’s Alex Rosaen including this lengthy coverage in the Detroit News, this story written by MLive and in Crain’s Detroit Business.
Decus couldn’t be more proud of Pitt McGehee Palmer Rivers & Golden Partner Beth Rivers, who was named to the Michigan Lawyer’s Weekly Women in the Law Class of 2013.
The award is given annually to high-achieving women lawyers in Michigan as an honor to their professional and community accomplishments. Beth will be honored, Sept. 26 at the Women in the Law awards luncheon to be held at the Detroit Marriott, in Troy. It’s the second straight year Decus has assisted Pitt McGehee in gaining this recognition for one of it’s attorneys. Partner Cary McGehee also won the award in 2012.
As much as we love our work and helping businesses every day find their stride – there is more to life! As a former high school varsity hockey player in Vermont, Decus President Mark Gilman has not only watched three of his boys play at all levels of youth hockey, but has rolled up his sleeves to do more than be just a spectator. Mark is not only a Director for the Michigan Amateur Hockey Association, but in his spare time, writes and hosts a blog for hockey parents called MiHockeyKid.com. As proficient as Mark is in getting proactive attention for his clients, the call he got from USA Hockey Magazine was not only “re-active” but totally unexpected. Reaching a publication that goes out monthly to more than 580,000 USA Hockey members, Mark was thrilled to share his parent experience in the magazine’s “Back to Hockey, Back to School” article published in their September/October edition.
When the City of Detroit filed for bankruptcy protection, Decus adeptly positioned legal client Howard & Howard and attorney Tim Wittebort at the center of the media story to explain what the filing means for the city on a short and long-term basis. In addition to providing background for a number of reporters, Wittebort also spoke live with WXYT 7 (ABC) as well as providing context to print media media sources including Crain’s Detroit Business and the Detroit News.
by Mark Gilman, President, Decus Strategic Consulting & Communications
We have an entire team of people who handle social media for our professional services clients – from web to Twitter to Facebook and LinkedIn. I get it. Unfortunately, moving headlong into social media for some has meant abandoning e-mail marketing. Big mistake.
Because we are predominantly a B to B company, we aren’t using e-mail to sell products, spam people or shoot coupons. There’s a place for that and if Qdoba wants to send me a $5 lunch coupon, I’m going to use it! But the e-mail marketing I’m discussing is sometimes as simple as asking someone to lunch.
For me, here’s the best uses of e-mail to market you or your company: Continue Reading