Years ago, when I was toiling away for a Fortune 100 company, I found myself in an impenetrable silo where two organizations rarely met or talked, but really needed each other. Heck, the company needed us to need each other. Instead we worked side by side, creating opportunities for our employer without ever talking to one another. The whole process was totally ineffective. If only someone had initiated an introduction that simply went like this; “Public Relations meet Marketing, Marketing, meet Public Relations. We’d like you to work together.” Needless to say, neither of these groups ever talked to the sales department. Continue Reading
by Mark Gilman
The economic landscape is littered with highly talented people who can’t find a job. Can’t even sniff one. Many of these people are more qualified, more team oriented and more experienced than many of the people who are enjoying new employment. So what’s keeping these people on the bench? And how about those who have “grabbed” whatever was available and found themselves, in spite of their abilities and education, working in a dead end nowhere job far below their potential?
For many it’s an inability to market themselves. Let me share a few real scenarios of people I’ve come across in the past couple of years and some quick tips to set a new course. Continue Reading
by Mark Gilman, President, Decus Strategic Consulting & Communications
We have an entire team of people who handle social media for our professional services clients – from web to Twitter to Facebook and LinkedIn. I get it. Unfortunately, moving headlong into social media for some has meant abandoning e-mail marketing. Big mistake.
Because we are predominantly a B to B company, we aren’t using e-mail to sell products, spam people or shoot coupons. There’s a place for that and if Qdoba wants to send me a $5 lunch coupon, I’m going to use it! But the e-mail marketing I’m discussing is sometimes as simple as asking someone to lunch.
For me, here’s the best uses of e-mail to market you or your company: Continue Reading
There’s just so many ways to destroy a young or small business and so many fewer tactical ways to grow and succeed. And while we like to concentrate on the things that will bring success to your business, there are some tried and true fails that can drive an owner to his or her knees.
I’d like to say that I personally have observed these mistakes caused by the misguided strategies of OTHER companies, but I have to say we’ve tried some of these ourselves and they were in a word; DISASTROUS. Fortunately we took some hits to the bow but never sank (sorry, I’m a Navy veteran and these things just launch out of me) and lived to do business another day. Some companies aren’t so fortunate. So, without further ado, five guaranteed ways to sink your small business. Continue Reading
Entrepreneur Magazine has come up with their list of some huge PR Blunders in 2012. The unfortunate part about all of them is they were AVOIDABLE. From President Obama’s underestimating the performance of his debate competitor (Romney) to wrongly assuming social media is a place for positive feedback (McDonald’s) to the Susan G. Komen Foundation’s thoughtless and hesitatingly bad response to its decision to stop giving money to Planned Parenthood (and then reversing its position, making it seem like they had absolutely no media plan at all) – there was a slew of inept decision making going on in regards to corporate and political communication. The lessons learned? Many – and all of them having to do with a lack of planning, a lack of strategy and a lack of follow up. Sometimes they even admitted they had the wrong people at the communications helm. Take a look. We can all learn from these blatant 2012 communications faux pas.
If you use the phrases “rush to judgment,” “jump on the bandwagon” and the always popular “dive in head first,” you certainly wouldn’t be discussing anything remotely related to professional services marketing or the practice of law and accounting in general. So why is it that you would expect everyone at the firm to launch into social networking without hesitation?
Needless to say, I’ve given my share of professional services marketing social media primers and helped some attorneys find their inner Tweet (or at least Link In) online. And usually all nod that they’d like to “try it.” But this whole “one size fits all” mentality is becoming – a colossal waste of time. Continue Reading