Years ago, when I was toiling away for a Fortune 100 company, I found myself in an impenetrable silo where two organizations rarely met or talked, but really needed each other. Heck, the company needed us to need each other. Instead we worked side by side, creating opportunities for our employer without ever talking to one another. The whole process was totally ineffective. If only someone had initiated an introduction that simply went like this; “Public Relations meet Marketing, Marketing, meet Public Relations. We’d like you to work together.” Needless to say, neither of these groups ever talked to the sales department. Continue Reading
We’ve counseled many businesses over the years regarding their charitable giving and in almost every case we’ve found issues with how it had been done in the past. I won’t spend the limited space I have in this article explaining how important it is to give back and how important it is for a company’s image to be seen as a community partner. I’m assuming most are well aware that this is a big part of “doing business.” However, there are a lot of mistakes businesses make in how they handle, plan and target their charitable gifts. Continue Reading
When the City of Detroit filed for bankruptcy protection, Decus adeptly positioned legal client Howard & Howard and attorney Tim Wittebort at the center of the media story to explain what the filing means for the city on a short and long-term basis. In addition to providing background for a number of reporters, Wittebort also spoke live with WXYT 7 (ABC) as well as providing context to print media media sources including Crain’s Detroit Business and the Detroit News.
by Mark Gilman, President, Decus Strategic Consulting & Communications
We have an entire team of people who handle social media for our professional services clients – from web to Twitter to Facebook and LinkedIn. I get it. Unfortunately, moving headlong into social media for some has meant abandoning e-mail marketing. Big mistake.
Because we are predominantly a B to B company, we aren’t using e-mail to sell products, spam people or shoot coupons. There’s a place for that and if Qdoba wants to send me a $5 lunch coupon, I’m going to use it! But the e-mail marketing I’m discussing is sometimes as simple as asking someone to lunch.
For me, here’s the best uses of e-mail to market you or your company: Continue Reading
There’s just so many ways to destroy a young or small business and so many fewer tactical ways to grow and succeed. And while we like to concentrate on the things that will bring success to your business, there are some tried and true fails that can drive an owner to his or her knees.
I’d like to say that I personally have observed these mistakes caused by the misguided strategies of OTHER companies, but I have to say we’ve tried some of these ourselves and they were in a word; DISASTROUS. Fortunately we took some hits to the bow but never sank (sorry, I’m a Navy veteran and these things just launch out of me) and lived to do business another day. Some companies aren’t so fortunate. So, without further ado, five guaranteed ways to sink your small business. Continue Reading
Decus scored another professional services victory for its Howard and Howard client in Royal Oak, Michigan when we landed the very deserving Mike Bell to the 40 Below Trailblazer List for the national Credit Union Times. Mike was lauded for his ability to structure unique and complex financial transactions that has set him apart in his legal representation of credit unions. Decus developed a comprehensive multimedia submission highlighting Mike’s innovative transactions and community activity in highlighting him for the national honor.
Entrepreneur Magazine has come up with their list of some huge PR Blunders in 2012. The unfortunate part about all of them is they were AVOIDABLE. From President Obama’s underestimating the performance of his debate competitor (Romney) to wrongly assuming social media is a place for positive feedback (McDonald’s) to the Susan G. Komen Foundation’s thoughtless and hesitatingly bad response to its decision to stop giving money to Planned Parenthood (and then reversing its position, making it seem like they had absolutely no media plan at all) – there was a slew of inept decision making going on in regards to corporate and political communication. The lessons learned? Many – and all of them having to do with a lack of planning, a lack of strategy and a lack of follow up. Sometimes they even admitted they had the wrong people at the communications helm. Take a look. We can all learn from these blatant 2012 communications faux pas.