Years ago, when I was toiling away for a Fortune 100 company, I found myself in an impenetrable silo where two organizations rarely met or talked, but really needed each other. Heck, the company needed us to need each other. Instead we worked side by side, creating opportunities for our employer without ever talking to one another. The whole process was totally ineffective. If only someone had initiated an introduction that simply went like this; “Public Relations meet Marketing, Marketing, meet Public Relations. We’d like you to work together.” Needless to say, neither of these groups ever talked to the sales department. Continue Reading
No matter where you live, you’ve seen businesses big and small shift strategies, environments, personnel and target markets in an attempt to adjust (and survive) in a national recession. But shouldn’t non-profits be doing the same? I mean, really, can a non-profit afford to do “charity as usual” in one of the toughest national development climates in decades? The ones who answered that question “yes” are already out of business or on their way out.
You can spend your entire week going to live or web-based seminars telling you how to adjust, shift and reinvent your business to adapt to a new economy. However, very few are telling our vital non-profit friends how to do the same. While the information I’m going to share here wouldn’t fill a 90-minute webinar, it will, hopefully, spur some lengthy conversations at your non-profit/charity for weeks to come (hey, you’re having tons of committee and board meetings every week anyway!). Continue Reading
There’s just so many ways to destroy a young or small business and so many fewer tactical ways to grow and succeed. And while we like to concentrate on the things that will bring success to your business, there are some tried and true fails that can drive an owner to his or her knees.
I’d like to say that I personally have observed these mistakes caused by the misguided strategies of OTHER companies, but I have to say we’ve tried some of these ourselves and they were in a word; DISASTROUS. Fortunately we took some hits to the bow but never sank (sorry, I’m a Navy veteran and these things just launch out of me) and lived to do business another day. Some companies aren’t so fortunate. So, without further ado, five guaranteed ways to sink your small business. Continue Reading