No matter where you live, you’ve seen businesses big and small shift strategies, environments, personnel and target markets in an attempt to adjust (and survive) in a national recession. But shouldn’t non-profits be doing the same? I mean, really, can a non-profit afford to do “charity as usual” in one of the toughest national development climates in decades? The ones who answered that question “yes” are already out of business or on their way out.
You can spend your entire week going to live or web-based seminars telling you how to adjust, shift and reinvent your business to adapt to a new economy. However, very few are telling our vital non-profit friends how to do the same. While the information I’m going to share here wouldn’t fill a 90-minute webinar, it will, hopefully, spur some lengthy conversations at your non-profit/charity for weeks to come (hey, you’re having tons of committee and board meetings every week anyway!). Continue Reading