by Mark Gilman, President, Decus Strategic Consulting & Communications
We have an entire team of people who handle social media for our professional services clients – from web to Twitter to Facebook and LinkedIn. I get it. Unfortunately, moving headlong into social media for some has meant abandoning e-mail marketing. Big mistake.
Because we are predominantly a B to B company, we aren’t using e-mail to sell products, spam people or shoot coupons. There’s a place for that and if Qdoba wants to send me a $5 lunch coupon, I’m going to use it! But the e-mail marketing I’m discussing is sometimes as simple as asking someone to lunch.
For me, here’s the best uses of e-mail to market you or your company: Continue Reading
by Mark Gilman – President, Decus Consulting
There’s just so many ways to destroy a young or small business and so many fewer tactical ways to grow and succeed. And while we like to concentrate on the things that will bring success to your business, there are some tried and true fails that can drive an owner to his or her knees.
I’d like to say that I personally have observed these mistakes caused by the misguided strategies of OTHER companies, but I have to say we’ve tried some of these ourselves and they were in a word; DISASTROUS. Fortunately we took some hits to the bow but never sank (sorry, I’m a Navy veteran and these things just launch out of me) and lived to do business another day. Some companies aren’t so fortunate. So, without further ado, five guaranteed ways to sink your small business. Continue Reading
Decus scored another professional services victory for its Howard and Howard client in Royal Oak, Michigan when we landed the very deserving Mike Bell to the 40 Below Trailblazer List for the national Credit Union Times. Mike was lauded for his ability to structure unique and complex financial transactions that has set him apart in his legal representation of credit unions. Decus developed a comprehensive multimedia submission highlighting Mike’s innovative transactions and community activity in highlighting him for the national honor.