Entrepreneur Magazine has come up with their list of some huge PR Blunders in 2012. The unfortunate part about all of them is they were AVOIDABLE. From President Obama’s underestimating the performance of his debate competitor (Romney) to wrongly assuming social media is a place for positive feedback (McDonald’s) to the Susan G. Komen Foundation’s thoughtless and hesitatingly bad response to its decision to stop giving money to Planned Parenthood (and then reversing its position, making it seem like they had absolutely no media plan at all) – there was a slew of inept decision making going on in regards to corporate and political communication. The lessons learned? Many – and all of them having to do with a lack of planning, a lack of strategy and a lack of follow up. Sometimes they even admitted they had the wrong people at the communications helm. Take a look. We can all learn from these blatant 2012 communications faux pas.
Stupid Communications Tricks – 2012 Edition