If you use the phrases “rush to judgment,” “jump on the bandwagon” and the always popular “dive in head first,” you certainly wouldn’t be discussing anything remotely related to professional services marketing or the practice of law and accounting in general. So why is it that you would expect everyone at the firm to launch into social networking without hesitation?
Needless to say, I’ve given my share of professional services marketing social media primers and helped some attorneys find their inner Tweet (or at least Link In) online. And usually all nod that they’d like to “try it.” But this whole “one size fits all” mentality is becoming – a colossal waste of time. Continue Reading